SEO. or Search Engine Optimisation, if you prefer.

It’s a fact of life that tailoring your tools to the job they need to do is going to make your life easier. Abraham Lincoln once said “Give me five hours to chop down a tree and I’ll spend the first three hours sharpening the axe.” That’s what SEO is all about. It’s sharpening the edges of your website so that it performs better.

When I optimise websites, I like to sit back in my chair and pretend I'm thinking deeply.

Don’t worry. That’s actually not me in the photo opposite. I just haven’t had time to add a better image yet as I’ve been working on improving other peoples websites. SEO tends to take up a lot of time, if you do it right. I’ll get a new one posted soon.

Plan of Attack

The first step to making your website achieve better results, is to analyse exactly how it’s performing currently. One of the tools I use to do this is called MOZ.